In this marketing to women video, Marti reveals that (despite popular belief) women buy more cars and computers than men do. Following up on last week’s post, she shares facts on new and used car buying habits and a research study conducted by Best Buy.
Best Buy customer research shows that while men visit the store more often, the majority of customers in line to buy are women! Men might be more excited by these categories, but women do more purchasing. And that makes marketing to women a clear win.