Women are more profitable customers

Marketing to women will deliver more bucks to your bottom line than putting the same budget against an all-male target. Consider the following trends and facts found in today’s marketplace:

  • The sales potential of the “women’s market” is enormous and on a steep upward trend. Earning and spending trends increases are just the tip of the iceberg. As women continue their advances in the workplace, they are acquiring more disposable income. Women also control the majority of all household spending, and have the “final say” on major purchase decisions, such as cars and home renovations. As Baby Boomer women receive inheritances, first from their parents, then from their husbands, more and more buying power will accrue to women’s wallets.
  • Women are more profitable customers than men. Women are more loyal customers than men, making every follow-up marketing and sales dollar more efficient. Also, women’s word-of-mouth and referrals constitute inexpensive marketing of the most powerful kind.
  • Effectively targeting women leads to higher customer satisfaction among both men and women. Companies as diverse as BMW, Wyndham Hotels and Merrill Lynch have found that improvements designed to enhance brand appeal among women actually deliver greater customer satisfaction among men, too. When you meet the expectations of women, companies exceed the expectations of men.
  • Marketing to women delivers a better return on your marketing dollar through both greater opportunity and greater impact. While in many categories the traditional male targets are saturated, the corresponding women’s segments are untapped and virtually uncontested by competition.

The largest, fastest growing market in the world is waiting. Worldwide, women control consumer spending. They are accumulating income and investable assets as never before in history. And, they’re expanding their decision-making presence in corporations and small businesses.

The business is there; the real question is: Are you?

This entry was posted in Profitability, Women as customers and tagged , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

Leave a Reply

Your email address will not be published. Required fields are marked *