Tailoring Your Marketing to Boomer Women

Tailoring Your Marketing to Boomer Women

How to Win the Hearts, Minds and Business of Boomer Big Spenders

How can an understanding of marketing to Boomer women give you a competitive advantage and increase your sales and market share?

1. Improve the relevance and appeal of your products, services and store offerings

  • Current products: Be the first to recognize the opportunity and market to Boomer women. With your competitors distracted by their irrational obsession with young consumers, you can be the first to go after the consumers with the most money and the greatest growth opportunity. It’s just that simple.
  • New products: Be the first to research, understand and serve Boomer women’s emerging needs as they move into midlife, change physically and develop new lifestyles. Boomers are the largest generation in history, and Boomer women are radically different from all the women who came before them. Consider: you have a large segment of prosperous consumers who have needs that have never been explored before. Smells like opportunity to me, and it should to you, too.

2. Boost the effectiveness of your marketing programs and communications.

  • Greater ROI: Get more bang out of every buck in your sales and marketing budgets by developing and tailoring your marketing programs to better align with Boomer women’s gender culture.
  • Communications impact: Boost the breakthrough, relevance and appeal of all your marketing communications by both reflecting and speaking to Boomer women’s real priorities and interests.


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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

One thought on “Tailoring Your Marketing to Boomer Women

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