Press Reaction

• Are You in Denial About the Robo Threat?Financial Advisor IQ
• The end of ‘shrink it and pink it’: A history of advertisers missing the mark with womenWashington Post
• The Pink Tax Hurts Female Consumers Economy Newswire
• Designing with a Difference IDSA Innovation
• U.S. Activists Keep Domestic Violence in Super Bowl Spotlight Reuters
• Marketing to Boomer Women: A Radical Opportunity Network of Executive Women
• Fifty Shades of Silver Today’s Chicago Woman
• МАРТИ БАРЛЕТТА О ТОМ, КАК ПРОДАВАТЬ ЖЕНЩИНАМ Marketing Media Review
• What Women Really Want from a Solar Sale Solar Power World
• Marti Barletta: La irrupcion de las mujeres PrimeTimeMujer
• Marti Barletta: Las mujeras hacen el 72 de las compras del mundoTerra
• Las mujeres son los consumidores mas poderosos del mundoiab Chile
• Marti Barletta on Marketing to PrimeTime WomenBrand as Business Bites
• Food Companies Forking over More Free Lunches to Needy Kids in the SummerChicago Tribune
• Barletta: Quienes mas compran autos…AmericaEconomia
• Marti Barletta on the State of Marketing to Women TodayM2W E-ssentials
• Tapping the Mother of All MarketsCBS MoneyWatch
• Third Annual International Conference on Conscious CapitalismConscious Capitalism
• Identify a Woman’s Purse-onality and WinBusiness Daily Africa
• Harness ‘People Power’ to Reach Women BuyersTravel Market Report
• Have you considered “Sheconomics”?PCT
• Marti Barletta: An interview by Bob MorrisBlogging on Business
• 100 Women Making a Difference in 2011Today’s Chicago Woman
• What Nonverbal Messages Are You Sending Women?Dealer Marketing Magazine
• Are Women Less Competitive than Men? Explaining the Gender GapTime
• Woman Power: The Rise of the SheconomyTime
• Det er ikke hans feil, jenter!KK.no
• Levi’s Woos Women With Curves Media Post News
• Dress for Success scouts space in Chicago for regional officeChicago Tribune
• Men: How to Negotiate with Female ClientsCBS MoneyWatch
• Women: Sell More by Talking LessCBS MoneyWatch
• True Value takes own shot at appealing to womenChicago Tribune
• Kimberly-Clark Program Targets MomtrepreneursAdweek
• КОЛОНКА ГУРУ: ПОЧЕМУ МАРКЕТОЛОГАМ СТОИТ ТЕСНЕЕ РАБОТАТЬ С ЖЕНСКОЙ ЦА Marketing Media Review
• M2W 2010: The WE of She M2W E-ssentials
• Hello, girlsThe Economist
• Talking What Women Want With the High Priestess of Marketing to WomenHuffington Post
• New chief purchasing officerThe Financial Express
• When the “C” in C-Suite Stands for CluelessHuffington Post
• The XX factorThe Columbus Dispatch
• Grandma’s Gifts Need Extra ReindeerThe New York Times
• Cadillac’s Identity Crisis: When Branding Won’t DieCBS MoneyWatch
• Get Certified as a Woman-Owned BusinessBusinessweek
• Andrea Wong Wants to Reinvigorate LifetimeFast Company
• Marketing to Women?NRF Stores
• Don’t take me out to the broad gameSalon
• Hey, Foxy Lady. Wanna Buy a Watch?Demo Dirt
• Marti Barletta’s party crowd rates the Super Bowl ads Chicago Sun-Times
• Look for the Overlooked StocksThe New York Times
• The year of the total reboot, experts sayThe Daily Herald
• Campbell Pitches V8 Juice to SeniorsAdweek
• This Thanksgiving, the focus isn’t on turkey, it’s on pricesUSA Today
• Some Common Mistakes When Marketing to WomenCBS MoneyWatch
• An Rx for WomenU.S. News & World Report
• Women are Best Retained When They’re Not Treated Like MenHuman Resources Management
• Cool Friends InterviewTom Peters
• Homing InstinctsLos Angeles Times
• The Buying Power of the 80 Percent MinorityNPR, Talk of the Nation
• What Do Women Want? Just AskThe New York Times
• Meet the Big Spenders: Midlife WomenThe Second 50 Years
• Good Service Gone BadWall Street Journal
• Beyond the Glass CeilingBrandweek
• Boomer Women Steal Spotlight During Fashion WeekMedia Post Publications
• Women Serious About Sports, PlayersChicago Sun Times
• Money Advice for Boomer Women: Get an AdviserWall Street Journal
• ‘Shattered’ Seeks to Break ThroughB to B
• Despite Gains, Working Women Worry About Losing it AllUSA Today
• Minding RetailDisplay & Design Ideas
• Marketing Gurus Try to Read Women’s MindsChicago Tribune
• XM Signs Talk Jock Oprah to $55M DealUSA Today
• UncorkedChicago Tribune
• The RepublicanShe Knows What Women WantThe Republican
• Generation GapChicago Sun-Times
• Marketing to Mass Affluent WomenGallup Management Journal
• All ConsumingChicago Tribune
• Will Women Think Pink?BusinessWeek
• I Am Woman, Hear Me ShopBusinessWeek
• Fashion BoomSt. Louis Post-Dispatch
• Automakers Put More Women at the WheelWashington Post
• Hear Much About the Women’s Senior Tour? Probably Not – and Here’s WhyWall Street Journal