Press Reaction
Are You in Denial About the Robo Threat?Financial Advisor IQ
The end of ‘shrink it and pink it’: A history of advertisers missing the mark with womenWashington Post
The Pink Tax Hurts Female Consumers Economy Newswire
Designing with a Difference IDSA Innovation
U.S. Activists Keep Domestic Violence in Super Bowl Spotlight
Reuters
Marketing to Boomer Women: A Radical Opportunity
Network of Executive Women
Fifty Shades of Silver
Today’s Chicago Woman
МАРТИ БАРЛЕТТА О ТОМ, КАК ПРОДАВАТЬ ЖЕНЩИНАМ
Marketing Media Review
What Women Really Want from a Solar Sale
Solar Power World
Marti Barletta: La irrupcion de las mujeres PrimeTimeMujer
Marti Barletta: Las mujeras hacen el 72 de las compras del mundoTerra
Las mujeres son los consumidores mas poderosos del mundoiab Chile
Marti Barletta on Marketing to PrimeTime WomenBrand as Business Bites
Food Companies Forking over More Free Lunches to Needy Kids in the SummerChicago Tribune
Barletta: Quienes mas compran autos…AmericaEconomia
Marti Barletta on the State of Marketing to Women TodayM2W E-ssentials
Tapping the Mother of All MarketsCBS MoneyWatch
Third Annual International Conference on Conscious CapitalismConscious Capitalism
Identify a Woman’s Purse-onality and WinBusiness Daily Africa
Harness ‘People Power’ to Reach Women BuyersTravel Market Report
Have you considered “Sheconomics”?PCT
Marti Barletta: An interview by Bob MorrisBlogging on Business
100 Women Making a Difference in 2011Today’s Chicago Woman
What Nonverbal Messages Are You Sending Women?Dealer Marketing Magazine
Are Women Less Competitive than Men? Explaining the Gender GapTime
Woman Power: The Rise of the SheconomyTime
Det er ikke hans feil, jenter!KK.no
Levi’s Woos Women With Curves
Media Post News
Dress for Success scouts space in Chicago for regional officeChicago Tribune
Men: How to Negotiate with Female ClientsCBS MoneyWatch
Women: Sell More by Talking LessCBS MoneyWatch
True Value takes own shot at appealing to womenChicago Tribune
Kimberly-Clark Program Targets MomtrepreneursAdweek
КОЛОНКА ГУРУ: ПОЧЕМУ МАРКЕТОЛОГАМ СТОИТ ТЕСНЕЕ РАБОТАТЬ С ЖЕНСКОЙ ЦА
Marketing Media Review
M2W 2010: The WE of She
M2W E-ssentials
Hello, girlsThe Economist
Talking What Women Want With the High Priestess of Marketing to WomenHuffington Post
New chief purchasing officerThe Financial Express
When the “C” in C-Suite Stands for CluelessHuffington Post
The XX factorThe Columbus Dispatch
Grandma’s Gifts Need Extra ReindeerThe New York Times
Cadillac’s Identity Crisis: When Branding Won’t DieCBS MoneyWatch
Get Certified as a Woman-Owned BusinessBusinessweek
Andrea Wong Wants to Reinvigorate LifetimeFast Company
Marketing to Women?NRF Stores
Don’t take me out to the broad gameSalon
Hey, Foxy Lady. Wanna Buy a Watch?Demo Dirt
Marti Barletta’s party crowd rates the Super Bowl ads
Chicago Sun-Times
Look for the Overlooked StocksThe New York Times
The year of the total reboot, experts sayThe Daily Herald
Campbell Pitches V8 Juice to SeniorsAdweek
This Thanksgiving, the focus isn’t on turkey, it’s on pricesUSA Today
Some Common Mistakes When Marketing to WomenCBS MoneyWatch
An Rx for WomenU.S. News & World Report
Women are Best Retained When They’re Not Treated Like MenHuman Resources Management
Cool Friends InterviewTom Peters
Homing InstinctsLos Angeles Times
The Buying Power of the 80 Percent MinorityNPR, Talk of the Nation
What Do Women Want? Just AskThe New York Times
Meet the Big Spenders: Midlife WomenThe Second 50 Years
Good Service Gone BadWall Street Journal
Beyond the Glass CeilingBrandweek
Boomer Women Steal Spotlight During Fashion WeekMedia Post Publications
Women Serious About Sports, PlayersChicago Sun Times
Money Advice for Boomer Women: Get an AdviserWall Street Journal
‘Shattered’ Seeks to Break ThroughB to B
Despite Gains, Working Women Worry About Losing it AllUSA Today
Minding RetailDisplay & Design Ideas
Marketing Gurus Try to Read Women’s MindsChicago Tribune
XM Signs Talk Jock Oprah to $55M DealUSA Today
UncorkedChicago Tribune
- The RepublicanShe Knows What Women WantThe Republican
Generation GapChicago Sun-Times
Marketing to Mass Affluent WomenGallup Management Journal
All ConsumingChicago Tribune
Will Women Think Pink?BusinessWeek
I Am Woman, Hear Me ShopBusinessWeek
Fashion BoomSt. Louis Post-Dispatch
Automakers Put More Women at the WheelWashington Post
Hear Much About the Women’s Senior Tour? Probably Not – and Here’s WhyWall Street Journal