Men Are So Emotional! Why Women Are Better Buyers

Many male financial advisors have a reluctant attitude about selling to women. They think,

“Women are too much trouble! They ask too many questions! They don’t know what they want! They take forever to make up their minds!”

And it’s true– women ask a LOT of questions.

Men Are So Emotional! Why Women Are Better BuyersWomen don’t know what they want until they do their research on the subject. When searching for a financial planner, she’ll keep an open mind, explore all her options and change her decision criteria based on new learning.

But men will impulsively act on a “hot tip” and go for it– men are the true emotional buyers in many categories! Women are the researchers.

And yes, it does take women a long time to make up their minds. They are investing time in finding the right financial advisor. They want the Perfect Answer on the first try and don’t ever want to have to go through this process again. Men’s attitude is something like, “Oh, I’ll buy from anyone. And I’ll buy the next one from anyone else.”

Women will stick with you after buying from you the first time. She’ll be confident that she made the best choice. That sounds pretty loyal, doesn’t it? And that’s why women are better buyers.

This entry was posted in Differences between women and men, Financial Services, How women buy, Selling to Women, Women as customers and tagged , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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