Wachovia
Case Study

The TrendSight Group’s Marketing to Women Solution
- Situation: Attract more business from Women Business Owners in highly competitive market
- TSG’s role
- Partnered with client’s advertising agency to refine opportunity, create newspaper campaign that resonated with women
- Conducted Mystery Shop study of client and major competitor branches
- Delivered “Female-Friendly Customer Service” training session to all Personal Bankers in market
- Result: Per numerous metrics, test market outperformed control market