Wachovia
Case Study

The TrendSight Group’s Marketing to Women Solution

• Situation: Attract more business from Women Business Owners in highly competitive market
• TSG’s role
  • Partnered with client’s advertising agency to refine opportunity, create newspaper campaign that resonated with women
  • Conducted Mystery Shop study of client and major competitor branches
  • Delivered “Female-Friendly Customer Service” training session to all Personal Bankers in market
  • Result: Per numerous metrics, test market outperformed control market