The TrendSight Group’s Marketing to Women Solution
About the company: GE is one of the largest manufactures of major appliances in the world. GE Appliances offers over 400 products that meet standards for ENEGRY STAR appliances.
Situation: GE Appliances developed a new print campaign that needed refinement and better alignment with women consumers.
TSG’s role
Identified new insights from review of current advertising and ad research using the GenderTrends Brand FlashBack™.
Conducted the GenderTrends Girlfriend Groups™ to capture women’s attitudes toward and language about cooking, kitchens and appliances.
Provided creative direction to client’s ad agency based on consumer input and TSG Marketing to Women expertise.
