The TrendSight Group’s Marketing to Women Solution
- About the company: Deloitte is a Fortune 100 company that provides audit, consulting, financial advisory, risk management and tax services to selected clients.
- Situation: Support Deloitte male partners by improving sales skills aimed at top women executives who are making multi-million dollar decisions on consulting contracts.
- TSG’s role: team partnered closely with client
- Conduct research across male/ female partners and clients to uncover missed opportunities and areas for improvement in selling to top women executives.
- Co-created 4-hour workshop that delivered insights on marketing and selling to women executives and was tailored to the Deloitte process of client relationship-building.
- Marti’s delivered her tailored workshop 15 times around the U.S. to partner groups and Deloitte’s Executive Committee.
- Evaluations: 98.5% of attendees responded that the “4-hour workshop was a good use of my time”