Boomers Spend More, So Why Aren’t You Marketing to Them?

Boomers Spend More, So Why Aren't You Marketing to Them?Baby Boomers have accumulated more wealth and have more spending power than any other cohort in history (and we know that women make up the majority of that spending!). At almost one-quarter of the US population, the 50+ crowd accounts for more than 40% of spending each year, and they control 50% of discretionary spending.

Let’s add that up for the full impact. 50+ Boomers are buying $2 trillion worth of goods and services each year.

So how does that break out across spending categories? Compared to consumers 25-35, Boomers aged 55-64 are spending:

  • 20% more on new cars and trucks
  • 29% more on meals eaten at full-service restaurants
  • 38% more on airfare
  • 58% more on sports equipment
  • 100% more on coffee
  • 113% more on wine consumed at home
  • 127% more on maintenance, repairs and home insurance
  • 258% more on owned vacation homes

Do you see your company’s niche somewhere on that list? What’s your approach to marketing to Boomers? Companies would do well to develop marketing plans and strategies for Boomers, specifically Boomer women.

This entry was posted in Market Research, Marketing to Boomer Women, Women as customers and tagged , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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