Women: Sell More by Talking Less

BNET’s July 19th, 2010 article, “Women: Sell More by Talking Less,” highlights Marti Barletta and Sasha Galbraith’s advice to women on selling to men. Marti advises:

“Both genders are right,” Barletta says. “You have to stay focused on the priorities. Most of your competitiors will all offer the most important things. It’s not until you get to the ‘less important’ factors that you can differentiate yourselves.”

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