Women Can’’t Make Up Their Minds? That’’s a Marketing Advantage!

In this marketing to women video, Marti answers the ageless question, “Why can’t women make up their minds?”

It turns out women seek The Perfect Answer when researching and buying a product– and they keep their minds open to new ideas and offerings. With such attention to detail, women make the perfect consumer for brands trying to differentiate on the details.

Watch the video: Why Women Can’t Make Up Their Minds – The Search for the Perfect Answer

Marketing to women - Her spiral purchasing path

Watch the video: Why Women Can’t Make Up Their Minds – The Search for the Perfect Answer

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