Women are Competitive

A common misconception amongst those marketing to women is that women are non-competitive. This conjures up images of polite tea parties, constant compromising and demure conversations.

Women are competitive. They just aren’t competitive with each other.

Psychologist Jim Sindanius of the University of California-Los Angeles distinguishes between two types of competitive behavior – internal and external. Internal competitiveness is a drive for personal excellence, whereas Sindanius describes external competitiveness as “the desire to beat somebody into the ground.”

As I wrote in my book, Marketing to Women, Sindanius found that compared to men, women test equally high on internal competitiveness (or the drive to achieve her personal best), but the drive to conquer someone else is not nearly as strong.

This distinction changes everything we thought about women and competition. Marketers must realize that women compete with themselves to achieve their very best. How will this change your marketing perception of women?

This entry was posted in Differences between women and men, Marketing to Women and tagged , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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