Will I See You at M2W 2015?

M2W – The Marketing to Women Conference

One of my favorite times a year is almost here! This year, M2W — The Marketing to Women Conference– is April 21 & 22 at the Chicago Cultural Center. And I hope to see you there.

Save 25% by using code Marti25 when you register. And check out the 2015 Sessions and Speakers to make plans to see your favorites. Here are a couple of my must-sees:

Gender Convergence, Gender Roles and Gender Stereotypes

M2W speakerJenny Darroch, Ph.D. shares insights from her book Why Marketing to Women Doesn’t Work. This thought-provoking presentation will challenge some of our assumptions about male and female behavior.

In her latest book, “Why Marketing to Women Doesn’t Work”, Jenny Darroch identifies some of the pitfalls she sees when organizations attempt to market to women. In this talk, Jenny will focus on the multiple roles of men and women and the blurring of boundaries between these roles. Jenny will introduce the concept of gender convergence and provide recommendations that encourage marketers to consider masculine and feminine behaviors rather than male vs. female as a binary choice. Her overarching message is that if marketers improve the way in which they market to women, then overall marketing practice will improve.

Panel: Earning Women’s $300 Billion in Auto Spending

M2W Speaker M2W Speaker M2W Speaker

Enjoy this engaging discussion with three great marketing to women strategists: Jody DeVere, CEO of AskPatty.com; Marcela Taberes, SVP of Strategic Insights for A+E Networks, and Hwei-Lin Oetken, Vice President of Market Intelligence for Kelley Blue Book.

Women hold 50.4% of driver’s licenses and 39% of car registrations. They influence or make 85% of all auto purchases which equates to $80 billion spent annually. Add in the post-purchase services and repairs, and women’s value to the auto industry rises to $300 billion a year!

And yet, despite their immense buying power, 74% of women feel misunderstood by the auto industry.

Women’s priorities are different than men’s. They require a reliable automobile and they are willing to wait for it. Women spend more time researching and more time shopping dealerships than men. To this end, the product research is only part of her decision – the experience of buying is her biggest trigger point. Then the experience of service can be what makes her a loyal, repeat customer.

Hear from this panel of automotive experts on how they’ve learned to rise to the needs of women, what it also means for increasing business with men, and how you can implement these strategies into your own industry.

 

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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

2 thoughts on “Will I See You at M2W 2015?

  1. Robb Soria

    I reviewed this invitation and did not see anything regarding cost. I head a national organization( based in the far northwest suburb of Pingree Grove) since 1972 and often acknowledged as the first official Hispanic financial in USA history.

    Several years ago, I was very active with NAWBO and acquired a few women clients. I would like to know if men are invited to this conference ( I probably can make only one of the days). Would a male feel uncomfortable attending …if at all allowed. Please let me know.

    Robb 847-284-8603

    PS I and my associates specialize in showing women business owners how they can create a “5 year paid up retirement plan” ( more accurately a money accumulation plan which can be be set up EXCLUSIVELY for the owners.Owners also can pick and choose key employee(s). Furthermore, we have prominent lenders who will loan money to these women ( if qualified) and there is NO FINANCIAL UNDERWRITING.

    Reply
    1. Marti Post author

      Hi, Robb – Absolutely men attend this conference. The conference is in its 11th year, and each year it has attracted more and more men. I think the conference producer estimated about 20% of last year’s attendees were men.

      Frankly, those of us in the Marketing to Women space have often remarked on how odd it is that more men don’t attend the conference. With women making 80% of purchase decisions, and men likely to learn even more than women at the conference, you would think it would be a no-brainer!

      If you decide to attend, you can can find details and register at http://m2w.biz/registration or by calling (860) 724-2649 x40. Don’t forget to use the code Marti25 to get 25% off the registration fee, and be sure to come over to introduce yourself!

      Reply

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