Marketing to Women in Search of the Perfect Answer
Using her vast marketing to women expertise, Marti answers the ageless question, “Why can’t women make up their minds?” It turns out women seek The Perfect Answer when researching and buying a product– and they keep their minds open to new ideas and offerings. With such attention to detail, women make the perfect consumer for brands trying to differentiate on the details.
As Marti described in her first book Marketing to Women, women’s purchase decision follows a spiral path:
The reason women appear indecisive is because they are open to learning about new options, and expect to be educated during the sales process. This gives brands a super opportunity to differentiate in ways that matter to women. So, embrace this opportunity!