Why Can’t Women Make Up Their Minds?

Marketing to Women in Search of the Perfect Answer

Using her vast marketing to women expertise, Marti answers the ageless question, “Why can’t women make up their minds?” It turns out women seek The Perfect Answer when researching and buying a product– and they keep their minds open to new ideas and offerings. With such attention to detail, women make the perfect consumer for brands trying to differentiate on the details.

As Marti described in her first book Marketing to Women, women’s purchase decision follows a spiral path:

How Women Buy: The Spiral Path

The reason women appear indecisive is because they are open to learning about new options, and expect to be educated during the sales process. This gives brands a super opportunity to differentiate in ways that matter to women. So, embrace this opportunity!

This entry was posted in Advertising to Women, Differences between women and men, How women buy, Marketing to Women, Spiral Buying Path, Women as customers and tagged on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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