What Women Cherish

What Women CherishMarketing is all about emphasizing how your product or service will fill a need for your customer. And marketing to women is especially concerned with connecting values to decision-making. Here are some values that women cherish. It’s not a ground-breaking list, but based on my survey of marketing efforts today, these values could certainly use some contemplation.

  • Warm, close relationships – Personal ties are a good thing- in fact, the best thing. Freedom is not nearly as important as friendship. Who cares if you can do anything you want; if nobody likes you, what’s the point?
  • Girlfriends – Women’s relationships with their close women friends are some of the most cherished elements in their life. Marketing that effectively uses this value will portray women in small groups, animated by lively conversation and laughter or warmed by caring concern (think of the Olive Garden commercials).
  • Men who are thoughtful, caring and considerate – No, not men who are women; rather men who are men and then some. You don’t usually get a whole man like this, but occasionally you get moments, so women cherish the moments.
  • Children’s accomplishments – The emotion women experience for their children’s accomplishments goes far beyond parental pride. As one of women’s highest values, helping their children succeed and be happy engenders a feeling of love powerful enough to warm a village. This kind of depth just isn’t felt in marketing messages showing women and their children.
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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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