My question isn’t rhetorical, or even emotional. Factually, only 5% of directors are women, including feature films, television, documentaries, music videos and commercials. A group of directors and other industry professionals are highlighting this issue with their group 5% WTF! Watch their clever animation to understand the problems this inequality worsens:
Juliana Lukasik, Principal/Director of Large Films, has a solution to achieve a higher representation of women in director roles:
“As a Commercial Director I am appalled at how few women directors there are in advertising as well as all other aspects of filmmaking. But hey, I direct commercials so it is especially disturbing that while 85% of the time it is a women making the final decision on purchasing a product, about 95% of the time that advertisement is brought to her by a man in the lead creative role.
“The goal: EVERY time a woman directs, she should have an aspiring female director on set with her. It makes a huge difference.”
I met Juliana at M2W 2016 this year and was very impressed by her efforts. As women professionals, let’s take this mentorship challenge! Women make 85% of purchasing decisions and have real economic power, but when we only see the world through men’s eyes, we’re missing half the picture.
Nice Post! It’s amazing how many industries are still missing out by not hiring women or not paying women the same as men. It’s common sense to me if a woman is going to buy something why wouldn’t you have a woman create the advertisement.