Watch for These 5 ‘Shut Up!’ Signals from Women Prospects

Selling to Women is Easy When Salespeople Understand Her Non-Verbal Communication

Sales conversations with women will go much more successfully if you watch for her non-verbal communication cues. Many women don’t interrupt when another person is talking, relying on their body language to communicate that they have something to say. Watch for these five non-verbal “Shut up!” signals:

Watch for These 5 'Shut Up!' Signals from Women Prospects
She’s not nodding.
Women nod to show they are listening and understand what you are saying. When the nodding stops, her attention is wavering or she has a question.

Watch for These 5 'Shut Up!' Signals from Women Prospects
She’s sitting forward in her chair.
She’s eager to add something to the conversation. Perhaps she’s ready to buy! Why don’t you ask what she’s thinking?

Watch for These 5 'Shut Up!' Signals from Women Prospects
Or, she’s sitting back in her chair.
Uh-oh, has she lost interest? Did you say something she disagrees with? This body language means its time to engage your prospect.

Watch for These 5 'Shut Up!' Signals from Women Prospects
She put her pen down.
If she was taking notes before, and she suddenly stops, you need to stop talking right away.

Watch for These 5 'Shut Up!' Signals from Women Prospects
She crosses her arms.
This is another classic posture that indicates a woman is distancing herself from the conversation.

If you see any of these five non-verbal signals while you’re selling to a woman, stop talking! Take a breath and asks what she thinks so far. When you start talking again, remember to give her plenty of opportunity to jump into the conversation.

This entry was posted in Financial Services, How women buy, Selling to Women, Women as customers and tagged , , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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