Selling to Women is Easy When Salespeople Understand Her Non-Verbal Communication
Sales conversations with women will go much more successfully if you watch for her non-verbal communication cues. Many women don’t interrupt when another person is talking, relying on their body language to communicate that they have something to say. Watch for these five non-verbal “Shut up!” signals:
She’s not nodding. Women nod to show they are listening and understand what you are saying. When the nodding stops, her attention is wavering or she has a question.
She’s sitting forward in her chair. She’s eager to add something to the conversation. Perhaps she’s ready to buy! Why don’t you ask what she’s thinking?
Or, she’s sitting back in her chair. Uh-oh, has she lost interest? Did you say something she disagrees with? This body language means its time to engage your prospect.
She put her pen down. If she was taking notes before, and she suddenly stops, you need to stop talking right away.
She crosses her arms. This is another classic posture that indicates a woman is distancing herself from the conversation.
If you see any of these five non-verbal signals while you’re selling to a woman, stop talking! Take a breath and asks what she thinks so far. When you start talking again, remember to give her plenty of opportunity to jump into the conversation.