Women care about many things, but only a few key traits distinguish women from men. These three traits are critical for your marketing to women efforts.
Women love being around other people.
Women feel good about being in a group. Certainly men have friends and enjoy family time, but they don’t view these interactions as enriching as women do.
Whereas men are often inclined to think of other people as a drain on their energy, women see others as a source of energy and go to other people whenever their reserves are low.
Women thrive on collaborative interaction.
Here’s why – We know women love being around other people, and they think people are the most important element in life. Add to those pleasures the fun and satisfaction of collaborating on common goals for a project that is important to all of us, and you’ll show women a day in the life they’d like to live. It’s simple, but it’s crucial.
Women want it the way they want it.
Just because you don’t notice a given detail or don’t think it’s important, doesn’t mean she doesn’t. For effective marketing to women strategies and communication, you must understand which details are important to the particular group of women you are targeting.
If your marketing efforts address this trifecta of women’s traits, your brand will be well on its way to becoming one of those important things women care about.