The Top 3 Traits More Important to Women than to Men

Women care about many things, but only a few key traits distinguish women from men. These three traits are critical for your marketing to women efforts.


Women love being around other people.

Women feel good about being in a group. Certainly men have friends and enjoy family time, but they don’t view these interactions as enriching as women do.

Whereas men are often inclined to think of other people as a drain on their energy, women see others as a source of energy and go to other people whenever their reserves are low.

The Top 3 Traits More Important to Women than to Men

Women thrive on collaborative interaction.

Here’s why – We know women love being around other people, and they think people are the most important element in life. Add to those pleasures the fun and satisfaction of collaborating on common goals for a project that is important to all of us, and you’ll show women a day in the life they’d like to live. It’s simple, but it’s crucial.

Women want it the way they want it.

The Top 3 Traits More Important to Women than to Men

Just because you don’t notice a given detail or don’t think it’s important, doesn’t mean she doesn’t. For effective marketing to women strategies and communication, you must understand which details are important to the particular group of women you are targeting.

If your marketing efforts address this trifecta of women’s traits, your brand will be well on its way to becoming one of those important things women care about.

This entry was posted in Differences between women and men, Featured, Marketing to Women, Things women care about and tagged on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

Leave a Reply

Your email address will not be published. Required fields are marked *