Tailoring Your Marketing to Boomer Women

How to Win the Hearts, Minds and Business of Boomer Big Spenders

How can an understanding of marketing to Boomer women give you a competitive advantage and increase your sales and market share?

1. Improve the relevance and appeal of your products, services and store offerings

• Current products: Be the first to recognize the opportunity and market to Boomer women. With your competitors distracted by their irrational obsession with young consumers, you can be the first to go after the consumers with the most money and the greatest growth opportunity. It’s just that simple.
• New products: Be the first to research, understand and serve Boomer women’s emerging needs as they move into midlife, change physically and develop new lifestyles. Boomers are the largest generation in history, and Boomer women are radically different from all the women who came before them. Consider: you have a large segment of prosperous consumers who have needs that have never been explored before. Smells like opportunity to me, and it should to you, too.

2. Boost the effectiveness of your marketing programs and communications.

• Greater ROI: Get more bang out of every buck in your sales and marketing budgets by developing and tailoring your marketing programs to better align with Boomer women’s gender culture.
• Communications impact: Boost the breakthrough, relevance and appeal of all your marketing communications by both reflecting and speaking to Boomer women’s real priorities and interests.