Tag Archives: Shopping

[VIDEO] Best Buy’s Switch to a Woman-Focused Store Format

Marti shares a marketing to women case study of Best Buy’s experiment with women-friendly store formats– and how the results were stunning. This video excerpt is from her marketing to women keynote speech to Kodak.

Watch the video: Best Buy’s Switch to a Woman-Focused Store Format

How Men and Women Shop Differently

Jack and Jill went shopping for slacks, and Jill spent more than twenty-six times as much as Jack on this shopping trip. Marketers and salespeople– who would you rather have as your customer? In this marketing to women video, learn why Jill is the big spender, and how you can attract her shopping dollars.

Watch the video: How Men and Women Shop Differently

In this humorous example of shopping for slacks, marketing to women expert Marti Barletta illustrates how men and women shop differently. Men want a good solution. Women seek the perfect answer.