Tag Archives: Marketing to Women Video

Organic Balance Keeps it Real in Fabulous New Marketing to Women Campaign

Most marketing to women execution makes me yawn– it’s predictable and not particularly appealing to women. But protein shake brand Organic Balance woke me up with this perfectly planned video:

This spot reminded me of the original U by Kotex campaign from a number of years ago, created by Ogilvy & MatherThat ​gracefully ironic self-awareness of the young women in the set-up scene – adorable! The real women segments had me nodding in self-recognition – funny!

​Organic Balance’s fabulous new marketing to women campaign really embodies my “Real, Not Ideal.” GenderTrends principle. While watching the video, it is such a relief to transition to the “real women’s mornings” part of the video! I felt so able to relate that I do believe I was having an oxytocin episode. (Oxytocin is the hormone that promotes bonding in everybody, but especially in women. It is released both when women feel, as well as when they want, more closeness.) When those real women segments were showing, I was thinking, “Yup – That would be me!”

The brand doesn’t stop with one video– the campaign directs viewers to a Real Morning Report mini-site that uniquely appeals to women. You’re invited to take a survey (fun!) that reveals what mornings are like for other women (interesting!). And invites you to share cute, pre-made “Morning Facts” with your networks  (easy! friendly!). Also, enjoy coupons  to try out the product.

Organic Balance Keeps it Real in Fabulous New Marketing to Women Campaign Organic Balance Keeps it Real in Fabulous New Marketing to Women Campaign Organic Balance Keeps it Real in Fabulous New Marketing to Women Campaign

Every element of this creative campaign shows the brand really understands women and how to relate to them. What can your brand learn from Organic Balance?

Get More Insight on Marketing to Women with “Real, Not Ideal” Positioning

Authenticity is meaningful and motivating to women. Here are a few of my other posts that will help you keep it real when marketing to women:

[VIDEO] Women Hate Financial Services. What a Sales Opportunity!

In terms of customer service and satisfaction, women rank financial services dead last in a list of over 50 industries. For those of you in financial services, don’t worry. You are tied for last– with the auto industry! Yikes!

But half of all millionnaires are women, and this market is only growing. What an opportunity for a hero of selling to women!

Watch the video: Women Hate Financial Services. What a Sales Opportunity!

[VIDEO] How to Get Referrals from Women

A HUGE part of selling to women is powering women’s word of mouth and earning referrals. My advice for earning referrals from women will surprise you! Don’t offer incentives or ask bluntly– surprise and delight!

[VIDEO] Selling to Women: When She Stops Nodding, You Stop Talking

Selling to women requires learning these important non-verbal cues that are incredibly important in women’s gender culture. You may be offending her without even knowing it!

Watch the video: When She Stops Nodding, You Stop Talking

[VIDEO] Women Are Really Annoyed by Websites that Do THIS

Here’s one website design style that drives women nuts! Women have a longer decision-making process than men, which includes lots of web-based research. Make her research easier to speed up the sale.

Watch the video: Women Are Really Annoyed by Websites that Do THIS

[VIDEO] Are There ANY High Net Worth Women? Oh YES, and Here’s How to Reach Them

I’m surprised how many financial advisors don’t seem to know about the large market of high net worth women! Here are some facts about selling to high net worth women – and how to reach them!

Watch the video: Are There ANY High Net Worth Women? Oh YES, and Here’s How to Reach Them

[VIDEO] Women’s #1 Priority: Everything!

Men are better at focusing and prioritizing than women– but women want it all! For women, “the big picture” is full of every rich detail instead of just the top 3 priorities. Marketing to women professions need to know that women want all the important things– and then all the other important things!

Watch the Video: Women’s #1 Priority: Everything!

[VIDEO] Who’s More Honest – Women or Men?

Defining “honesty” is another key area of interest in women’s gender culture. Men’s hierarchies vs. women’s peer groups affect how each gender views honesty. Women are “compulsive confessors” while men “put the best foot forward.” Just because women disclose their flaws, don’t underestimate them!

Here’s an example of how Deloitte’s partners grew in understanding about the difference in men and women’s perception of honesty in senior managers’ self-evaluations.

Watch the video: Who’s More Honest – Women or Men?

 

[VIDEO] Why I Don’t Think We’ll Ever See Women as 50% of CEOs

Women and men choose to do different things. And that’s okay! In this marketing to women video, see why the majority of women choose different occupations than men– even in the gender-equality wonderland of Sweden. And see why these choices don’t make them women any less powerful.

Watch the video: Why I Don’t Think We’ll Ever See Women as 50% of CEOs

[VIDEO] I’m Talking Trillions! Marketing to Women is Not a Niche

Millennials, Hispanics, Single Men– these are all niche markets that account for billions of consumer spending. But marketing to women? That’s not a niche! Women spend way more than any other market– trillions of dollars!

Watch the video: I’m Talking Trillions! Marketing to Women is Not a Niche