Tag Archives: Marketing to Moms

Moms: a Powerhouse Marketing to Women Market

And M2Moms Presents the Marketing Research to Prove It

I love research! It was data and facts that helped me break through misconceptions about women consumers in my first book Marketing to Women, and I have kept researching ever since.

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So when I heard that the 11th Annual M2Moms Conference was focusing on research presentations from Univision, Saatchi & Saatchi, Smarty Pants and C+R Research, I fell in love. Moms are a powerhouse marketing to women market, and there are so many under-served niches within this market. If only marketers understood the opportunity! Well, now you can.

M2Mom research sessions and presenters will include:

  • Unlocking the Power of the Hispanic Mom for Future Growth by Liz Sanderson, VP, Strategy and Insights, Univision Communications, Inc.
  • Don’t Forget the Kids! Secrets to Winning With The Whole Family by Michelle Poris, Ph.D. Director of Quantitative Research, Smarty Pants
  • Moms New Truth by Wanda Pogue, Chief Strategy Officer, Saatchi & Saatchi
  • Mythbusting: Five Digital Assumptions About Kids & Families That Are Just Plain Wrong by Mary McIlrath, Ph.D., SVP, C+R Research.

If you sell a brand that moms buy (and you probably do), get to NYC for M2M! Oh, and one last thing… Save 25% on registration with code MB25!