Tag Archives: Kodak

[VIDEO] The Evolution of Bank Marketing

In my marketing to women keynote for Kodak, see how one bank evolved from “facts and figures” marketing to compelling advertisements that appeal to women. Marketing financial services to women is a particular area of interest to me– since women will soon control most of the wealth!

Watch the video: The Evolution of Bank Marketing

[VIDEO] Best Buy’s Switch to a Woman-Focused Store Format

Marti shares a marketing to women case study of Best Buy’s experiment with women-friendly store formats– and how the results were stunning. This video excerpt is from her marketing to women keynote speech to Kodak.

Watch the video: Best Buy’s Switch to a Woman-Focused Store Format