Single Boomer Women, a Marketing Trend

Single Boomer Women, a Marketing TrendMany Boomer women find themselves single in midlife, either by choice or by chance. As of the 2010 U.S. Census, 39% of women aged 50-74 were single.

Before you go feeling sorry for these single Boomer women, you should know that most of them are not leading the stereotypical sad, lonely life you might imagine. These women are PrimeTime Women and are smashing the myths of “old maids” and “little old ladies.” They are enjoying their autonomy while growing their social networks through clubs, communities and interest groups. They finally have time to cultivate the interests they may not have during their youth – and are discovering new activities.

Single Boomer women in the United States are becoming an economic force in their own right. Savvy marketers need to keep in mind that they are the sole decision-makers in a substantial percentage of 50+ households.

Three industries in particular need to step up their game- housing, real estate and financial services. Already, single women own almost twice as many homes as single men. I’m sure you can think of ways to enhance your offerings and marketing to single Boomer women (if you haven’t already?).

This entry was posted in Financial Services, Market Research, Marketing to Boomer Women and tagged , , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

2 thoughts on “Single Boomer Women, a Marketing Trend

  1. Mark Alarik

    I personally know women who became single either through divorce or death of a spouse that embraced singleness as an opportunity for personal growth and service to others. One I know may remarry, but her criteria for choosing another husband is more “demanding” in other words, her personal growth is encouraged to continue.

    Reply
    1. Marti Post author

      True, indeed. Another fact a lot of people may not know is that, among people over 50, 2/3 of divorces are initiated by the wives – which is likely coming out of that same drive for personal growth and search for appreciation.

      Reply

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