Selling to Women: ‘I’ll Think About It’ Doesn’t Mean NO

No means NO. But when a woman says “I’ll think about it” to a salesperson, financial advisor or service provider, she is not politely dismissing you and your products.

In male gender culture, “I’ll think about it” is usually the polite way of telling a nice or persistent salesperson that the sale is not going to happen and the relationship is not going to move forward. For male salespeople, financial planners and financial advisors, they often take this phrase as a signal to move on to the next prospect.

Selling to Women: 'I'll Think About It' Doesn't Mean NO

But to women– saying “I’ll think about it,” means (surprise!) that she’s going to think about what you’re offering. With her Spiral Path purchasing process, women have to do a lot of thinking before arriving at the Perfect Answer (Especially if she’s considering a complex purchase, like choosing a financial advisor).

How Women Buy: The Spiral Path

So don’t be like the Canadian financial advisor who attended one of my Selling to Women programs who suddenly realized, “Oh no! I can’t believe how much business I’ve left on the table, because I never called back the women who told me they would think about it!”

Call those women back! Ask for their perspectives and prepare to answer the many questions they likely have after “thinking about it.”

This entry was posted in Differences between women and men, Financial Services, How women buy, Selling to Women, Spiral Buying Path, Women as customers and tagged , , , , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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