Selling to Women: DON’T ‘Always Be Closing’

Selling to Women: DON'T 'Always Be Closing'We all know the ABC’s of sales: Always Be Closing! However, women find this sales approach tiresome and exhausting. If you’re always trying to close the sale, she will close her mind to your offerings.

To avoid irritating your women customers, reach out to her occasionally for a non-sales reason. Here are two examples of thoughtful, non-sales communications that women appreciate.

Selling to Women: DON'T 'Always Be Closing'

Every so often, I get an email from United Airlines, which I fly frequently, telling me about new developments I might like to know about. And they aren’t trying to get anything from me. For instance, one email told me about an impending strike from mechanics that might affect my flight choices.

Similarly, a friend who bought a Ford Explorer got a follow-up call from the dealership a few weeks after she had purchased it, just letting her know that Ford was there to answer any questions or problems, and asking if she liked the car.

Women are suspicious of salespeople who are always trying to get something from them. And they can spot an ulterior motive or sales agenda from a mile away. So be genuine. Stay in touch with your women customers now and then, even if you aren’t selling anything to her at the time.

This entry was posted in Financial Services, How women buy, Selling to Women, Women as customers and tagged , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

3 thoughts on “Selling to Women: DON’T ‘Always Be Closing’

  1. John Cunningham

    Great article! It was concise, but very informative. As a result, I posted it on my LinkedIn, Twitter and Facebook social media accounts. I was so impressed I saved your website in my ‘Favorites’.

    Again, great article and website!
    Sign,
    John Cunningham

    Reply
    1. Marti Post author

      Hi, John – Thank so much for your note! It’s always a thrill when someone takes the time to let me know they’ve found my work useful.
      Warmest Regards,
      Marti

      Reply

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