We all know the ABC’s of sales: Always Be Closing! However, women find this sales approach tiresome and exhausting. If you’re always trying to close the sale, she will close her mind to your offerings.
To avoid irritating your women customers, reach out to her occasionally for a non-sales reason. Here are two examples of thoughtful, non-sales communications that women appreciate.
Every so often, I get an email from United Airlines, which I fly frequently, telling me about new developments I might like to know about. And they aren’t trying to get anything from me. For instance, one email told me about an impending strike from mechanics that might affect my flight choices.
Similarly, a friend who bought a Ford Explorer got a follow-up call from the dealership a few weeks after she had purchased it, just letting her know that Ford was there to answer any questions or problems, and asking if she liked the car.
Women are suspicious of salespeople who are always trying to get something from them. And they can spot an ulterior motive or sales agenda from a mile away. So be genuine. Stay in touch with your women customers now and then, even if you aren’t selling anything to her at the time.