Can’t Wait To See These Marketing to Women Speakers

M2W – The Marketing to Women Conference

M2W — The Marketing to Women Conference– is only a few weeks away! Join us April 21 & 22 at the Chicago Cultural Center.

Save 25% by using code Marti25 when you register. And check out the 2015 Sessions and Speakers to make plans to see your favorites. This year, I’m most looking forward to these marketing to women speakers:

Claudia Garber, Director of Consumer Segment Strategies, Harley-Davidson Motor Company

CLAUDIA GARBERI have interviewed Claudia Garber, and she’s a wonderful speaker. She’s done great things marketing to women with Harley-Davidson as she “has led the strategy of inspiring more women to enter the sport of motorcycling.” It will be exciting to see her in her new M2W role as Guest Emcee!

I’m looking forward to hearing and meeting Janet Kestin and Kris Malkowski – these women are true leaders and have demonstrated an extraordinary ability to change the status quo markedly in some very male-dominated environments.

Janet Kestin, Co-founder, Swim

JANET KESTINJanet Kestin is a woman who made it to the C-level on roads not taken. She believes that the future of corporate success lies in companies’ ability to embrace and benefit from the unique skills of women.

Former co-Chief Creative Officer at Ogilvy & Mather, she is part of the famous work for Dove (Campaign for Real Beauty) which was recently named by Advertising Age as the #1 Ad Campaign of the 21st Century.

Swim, she and her partner, Nancy Vonk’s, creative leadership lab, works with companies to grow and support collaborative, fearless leaders of both genders. Swim’s unconventional approach has been called out in Forbes and Fast Company.

Their book Darling, You Can’t Do Both is a smart, relatable guide for all of the women who embraced the spirit of Lean In but were left wondering where to start – how could they, in all industries and at all levels, really begin to change their realities and maybe even their companies, from the ground up?

Kris Malkoski, President, North America and Global New Product Development, World Kitchen, LLC

KRIS MALKOSKIKris Malkoski joined World Kitchen, LLC as president, North America in June 2012. In this role she manages 9 brands representing $650 million in retail sales in the U.S. and Canada, 90 retail stores, the e commerce and industrial business, and global new product development. Kris has a diverse career of executive leadership at Fortune 500, start-up and private equity backed companies. She has a consistent track record of creating and building successful brands, developing international partnerships via new product development and joint ventures and identifying exit strategies through brand repositioning.

Ms. Malkoski joined World Kitchen from Sears Holding Corporation where she was vice president and general manager of the $4.0B Craftsman business. During her 3 years at Sears, she revitalized the product innovation process leading to the launch of 150+ new products and driving Craftsman to record high shares for portable power tools, hand tools, mowers, tractors and snow throwers.

There’s a theme across all three of these speakers: they have driven substantial sales increases for their companies by convincing mostly-male colleagues to open their minds to new ways of connecting with women. So, attend M2W to learn how they did it!

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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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