In this marketing to women video, Marti is asked a tough question, “Why don’t humorous advertisements work on women? Can’t they get the joke?”
Of course women understand the humor in marketing messages, and humor is a great way to create feelings of connection with your brand. But most advertising today is designed to tickle men’s funny bones, not women’s. The real question should be, “How can marketers create funny messages that connect with women?”
Marti responds by delving into the psychology of humor-and how men and women’s different point of view affects what they find funny.