Marketing with Humor – Can women get the joke?

In this marketing to women video, Marti is asked a tough question, “Why don’t humorous advertisements work on women? Can’t they get the joke?”

Of course women understand the humor in marketing messages, and humor is a great way to create feelings of connection with your brand. But most advertising today is designed to tickle men’s funny bones, not women’s. The real question should be, “How can marketers create funny messages that connect with women?”

Click to play: Marketing with Humor

Marketing with Humor

Click to play: Marketing with Humor

Marti responds by delving into the psychology of humor-and how men and women’s different point of view affects what they find funny.

One thought on “Marketing with Humor – Can women get the joke?

  1. Pingback: Happily, Sometimes We Find Marketing to Women Excellence | Marti Barletta

Leave a Reply

Your email address will not be published. Required fields are marked *