Marketing to Women: You’ve Got to Commit!

Marketing to Women: You’ve got to commit!
Marketing to women requires solid strategy, not just tactics. To really make an impact with women, you’ve got to commit to them—just like with any other initiative. When marketers introduce a new advertising campaign, launch a new product or sometimes even just add a product improvement, it’s a big deal. It changes everything: the message, the media, the motivational dynamics. The change permeates every element of the company’s communications.

Marketing to Women All WrongOddly enough, though, when marketing to women, some marketers seem to think that they can put a picture of a woman in one of their print ads and call it a day. That’s not a marketing strategy; that’s just plain ineffective. Take a gander at that “vintage” advertisement to the left. Believe it or not, marketing professionals sometimes have as many misconceptions about women now as they did then. (One of many questions this ad raises: Just how does she keep her nails so perfect while cooking all day??)

You might as well know up front: if you’re not ready to make a commitment to marketing to women, don’t expect them to come running into your arms. One delightful date is not enough to make a marriage. It would be foolish to think you can woo the women’s market with a single contact, a tentative program or a short-term outlook.

Only a comprehensive program, integrating several different tactics and creating numerous communication opportunities, can build the kind of brand presence you need to persuade a person. This is especially true when that person is a woman in search of The Perfect Answer.

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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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