Marketing to Women with Surveys and Quizzes

Marketing to Women with Surveys and QuizzesWomen love surveys and quizzes, which is why women’s magazines and websites run them so often, even using them as part of their audience draw. Take a look at Cosmopolitan‘s front cover – “Quiz: Does He Think You’re Soul Mates?” Or Stitch Fix’s “Take the Style Quiz to Get Your Perfect Wardrobe.

They’re fun to fill out, you learn something about yourself and it’s interesting to see how you compare to others in the results.

In your marketing to women strategy, use this appeal to gather information on your product, your positioning or a promotion you’re considering running. Use quizzes to gather consumer lifestyle information and surveys for product/category feedback.

Keep it fairly short. Remember that people are busy! You’re better off separating your topics into six surveys of five minutes each instead of three surveys of ten minutes each.

As for incentives to participate, whereas focus groups usually require a cash payment of $25-100 per respondent, online research is as cheap and simple as sharing the results, which can be tabulated and shown instantly. Remember, whereas a man is relatively more interested in telling companies what he thinks, women are relatively more interested in learning how other people see the situation.

Marketing to Women Survey Example

Organic Balance masterfully deployed a marketing to women survey in their Real Morning Report.

Fact: 100% of women could use an organic breakfast in a bottle. We surveyed 1,000 professional women to see what their mornings were really like. Scroll down to take the survey for yourself and see how your morning routine compares.

As women answer each question in the survey, a fact about women’s morning routines is revealed:
Marketing to Women with Surveys and Quizzes





Marketing to Women with Surveys and Quizzes

This survey is perfectly designed to attract and interest women. It’s fun, quick and gives instant, shareable results. Also, there’s plenty of opportunity for women to identify with the majority in “that’s me!” moments, which help them relate to Organic Balance’s brand. Read more about this campaign in my article, “Organic Balance Keeps it Real in Fabulous New Marketing to Women Campaign.”

I encourage you to incorporate a quiz or survey into your next marketing to women effort– you’ll earn high engagement from women and gain valuable information about your audience!

This entry was posted in Advertising to Women, Marketing to Women, Women as customers and tagged , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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