Marketing to Boomer Women is ‘Sage’

Marketing to Boomer Women is SageMy friend Michal Clements and her fellow alumni rescued their Penn alumni group for Boomers from the name “The Old Guard,” replacing it with the much more complimentary and descriptive “Penn Sages.” As she cleverly put it, “Calling them ‘old’ is not a marketing strategy.”

Marketing to Boomer Women is Sage

In her new article, “Does Your Brand Tap into the Power of Sages?,” Michal explores what her group has learned about marketing to Boomers– that they have more time and money than their younger counterparts. Also, that Boomers are interested in:

“Cultural events such as academic lectures from a wide variety of disciplines, including breakthrough cancer research, literature and architecture.  Sages also enjoy a nice brunch served up with the chance to connect and engage with like-minded individuals who share an organizational affiliation”

And she very kindly quotes my observations in Marketing to Boomer Women: A Radical Generation, a Radical Opportunity. For more on marketing to Boomer women, watch this short video from my speech to marketers in Denmark.

Watch the video: Marketing to Boomer Women

This entry was posted in Marketing to Boomer Women, Things women care about and tagged , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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