Look Her in the Eyes when Selling to Women

Look Her in the Eyes when Selling to WomenIt’s a simple tip, really. But so important. When you’re selling to women, make eye contact.

When women talk to each other, they stand face-to-face. They spend a lot of time looking at each other’s faces and making eye contact. It’s how they read each other’s body language and understand the nonverbal context of the conversation. It’s also one signal women give that “I’m paying attention to you.”

Look Her in the Eyes when Selling to WomenThis conversational style doesn’t come naturally to men, who prefer to make occasional eye contact while mostly looking at a neutral object. It’s sort of like two guys sitting next to each other at a ballgame. Face-to-face interaction seems aggressive in male gender culture.

But if you’re selling to women, you need to understand and work within female gender culture. She wants you to look at her! And she wants to be able to look at you.

Benefits of Face-to-Face Interaction when Selling to Women

Here’s what happens when you look her in the eyes:

  • She’s confident you’re listening to her
  • She assumes you are interested in the conversation and that it’s important to you
  • She feels like she can listen to you more effectively because she can read your body language
  • She won’t be tempted to think you are daydreaming or distracted

Take a chance, look her in the eyes! She’ll notice. And she’ll appreciate it.

This entry was posted in Differences between women and men, Financial Services, How women buy, Selling to Women, Things women care about, Women as customers and tagged , , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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