Kimberly-Clark Program Targets Momtrepreneurs

Brandweek May 2, 2010

Brandweek asks Marti her thoughts on Huggies’ MomInspired program:

“As far as this goes, companies have been incentivizing consumers for ages and ages and ages, she said, adding that ‘this isn’t all that different from a sweepstakes or contest’ offer except that it’s more impactful.”

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