In 2015, Find Marketing to Women Weaknesses in Your Competition

In 2015, Find Marketing to Women Weaknesses in Your Competition

Welcome to the New Year! It’s the time for resolutions and turning over a new leaf—and why not start by evaluating your marketing budget? Smart companies know that to be effective, they have to put together a strategic effort that delivers their message to women in a comprehensive way. But comprehensive is a big word; there are dozens, if not hundreds of opportunities to improve what you’re currently doing and to add some terrific new marketing to women initiatives. No one has the budget or the staff to do it all. So, where do you start, and how do you figure out where your money will do the most good?

It’s important to keep in mind that in most categories, marketing to women—like marketing to men or marketing to anybody—is essentially a ­market share game. Women are already buying most of the cars and most of the personal computers—the goal is to get them to buy your brand of car or insurance. So, the answer to the question, “Where will my marketing budget do the most good in 2015?” is to know where your brand stands in the marketplace relative to your competition and to be clear about what you’ve got to work with.

You can usually get a good idea of this fairly quickly— Just do the Situation Scan. Why not make starting it a goal this week?.

The Situation Scan

Here’s the methodology I use with TrendSight Group clients:

The Situation Scan

The concept is simple, and so are the results you’re looking for:

Get your team thinking about your marketing to women situation and scoping out your competition. The market is there, just waiting for you to earn your share!

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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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