Jack and Jill went shopping for slacks, and Jill spent more than twenty-six times as much as Jack on this shopping trip. Marketers and salespeople– who would you rather have as your customer? In this marketing to women video, learn why Jill is the big spender, and how you can attract her shopping dollars.
Watch the video: How Men and Women Shop Differently
In this humorous example of shopping for slacks, marketing to women expert Marti Barletta illustrates how men and women shop differently. Men want a good solution. Women seek the perfect answer.