Network of Executive Women invited me to join The Female Consumer series, and I’m very excited to share marketing to women insights with this community.
Here’s my first article: Marketing to Boomer Women: A Radical Opportunity
About Network of Executive Women
The Network of Executive Women was founded in 2001 by a small group of industry executives who believed there were not enough female leaders in the retail and consumer goods and services industry — and that everyone would benefit if there were. Today the Network is the industry’s largest learning and leadership community, representing more than 9,000 members, 750 companies, 100 national sponsors and 20 regions in the U.S. and Canada. Our learning, events, best practices, research and leadership development programs advance women, build business and help create a better workplace for all.