Gender Marketing Doesn’t Work

… When You “Pink It and Shrink It”

Gender Marketing Doesn't WorkBack in the 1950s, when cars had tail fins and Saturday nights were spent at the drive-in, a car company stumbled upon the big idea of ‘gender marketing.’ Knowing that women were buying cars in greater numbers than ever before, the company offered a new model for female customers: it had pink floral upholstery and a matching parasol. The model was a dismal failure. Women weren’t buying it. Gender marketing didn’t work.

We may roll our eyes at this quaint tale today, but I can’t count the number of pink scissors, hammers, tape dispensers and other assorted products I’ve encountered. Women will buy the products you sell– don’t “Pink It and Shrink It.”

One thought on “Gender Marketing Doesn’t Work

  1. Pingback: The Pink Tax Hurts Female Consumers

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