Gender Culture: The culture hiding among us

The idea of gender culture is unfamiliar and even counterintuitive to all of us at first. Most people are not aware of how the many differences in gender culture manifest themselves in everyday life. We think that because we grow up in the same neighborhoods, the same homes, as brother and sister, we basically have the same culture. We assume that a given action in a given context has pretty much the same meaning to all of us. But in reality, men and women have different cultures. And just as with many other cultures, one way of doing things isn’t “right or wrong” but simply different.

The concept of gender culture is very useful in helping people to divest themselves of some of the judgments we all start off with. In the United States, we take showers alone- most of the time- whereas in Japan, communal baths aren’t at all uncommon. In France, it’s common to kiss three times in greeting. We recognize these differences as the custom of other cultures, and we know not to interpret their meaning within the context of our own culture. Marketers especially need to learn the customs of the female gender culture, just as they would learn the Hindu culture before starting a venture in India.

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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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  1. Pingback: Tailoring Your Marketing to Boomer Women | Marti Barletta

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