Experiential Marketing is for Boomer Women, Too

Experiential Marketing is for Boomer Women, TooExperiential marketing is usually thought of in context with Millennials, and their desire for authentic, interesting experiences. But Boomer women represent an even bigger opportunity for turning experience into business. Since Boomer women have more time and money on their hands than Millennial women, they are seeking more ways to get involved. But Boomers might not want the same sort of experiences that Millennials do.

How to Create Experiences for Boomer Women

Combine an experience with a cause for a really powerful marketing to Boomer women initiative. Partnering with a nonprofit will burnish your “corporate halo” with all women– women have a propensity to be the “guardians of civilization” and therefore are much more active in supporting causes. Companies especially should try to make their corporate halos shine a little brighter with Boomer women, who are actively looking for ways to make the world a better place and leave a legacy.

An example of a good experiential marketing/cause marketing combo might be a tree planting picnic sponsored by a hybrid car brand. Interested Boomer women could bring a friend or two, plant a tree, enjoy some live music over lunch and leave with a seedling memento of the occasion in her goody bag.

Experiential Marketing is for Boomer Women, Too

One of the most emotionally powerful and successful experiences is the Susan G. Komen 3-Day Race for the Cure. It is the kind of program Boomer women are looking for– an event that requires not just money but also their time and energy AND that involves being with and helping other “girlfriends.” I have heard from many participants that this is one of the most grueling yet fulfilling things they have ever done in their lives. One woman in particular summarizes it like so, “I kept waiting for someone to make a difference… then I realized that I am that someone.” She’s talking like a true Boomer woman.

 

This entry was posted in Events, Marketing to Boomer Women, Things women care about, Women as customers and tagged , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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