Does Marketing to Women Alienate Men?

Often I’m asked if marketing to women will drive away a company’s male customers. In this brief video, I explain how research by IKEA, Jiffy Lube and Midas shows marketing to women actually increases the appeal to your male consumers. Listen to find out why.

Watch the video: Does Marketing to Women Alienate Men?

Does marketing to women alienate men?

Watch the video: Does Marketing to Women Alienate Men?

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