Wachovia
Case Study

Wachovia

The TrendSight Group’s Marketing to Women Solution

  • Situation: Attract more business from Women Business Owners in highly competitive market
  • TSG’s role
    • Partnered with client’s advertising agency to refine opportunity, create newspaper campaign that resonated with women
    • Conducted Mystery Shop study of client and major competitor branches
    • Delivered “Female-Friendly Customer Service” training session to all Personal Bankers in market
    • Result: Per numerous metrics, test market outperformed control market