Case Study


The TrendSight Group’s Marketing to Women Solution

  • About the company:  The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. Volvo’s founders laid the foundation for the core values of Volvo Cars by focusing on safety.
  • Situation: Worldwide CEO and his direct reports sought insight on paucity of women in Volvo top management.
  • Marti’s Role: Presented findings and points of view on barriers and opportunities for  women in top executive roles.
  • Result:
    • CEO reacted strongly to the insights in Marti’s presentation and requested direct reports to pursue further action.
    • Two months later, Volvo appointed its first woman to its Volvo Board of Directors.