The TrendSight Group’s Marketing to Women Solution
About the company: The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. Volvo’s founders laid the foundation for the core values of Volvo Cars by focusing on safety.
Situation: Worldwide CEO and his direct reports sought insight on paucity of women in Volvo top management.
Marti’s Role: Presented findings and points of view on barriers and opportunities for women in top executive roles.
CEO reacted strongly to the insights in Marti’s presentation and requested direct reports to pursue further action.
Two months later, Volvo appointed its first woman to its Volvo Board of Directors.