Case Study


The TrendSight Group’s Marketing to Women Solution

  • About the company:  The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. Volvo’s founders laid the foundation for the core values of Volvo Cars by focusing on safety.
  • Situation: Sought better understanding of women’s needs, women’s attitudes towards cars and communications about cars in the US & Europe.
  • Marti’s role: Delivered half-day workshop to the Marketing Department at Volvo’s Headquarters in Sweden.
  • Result:
    • Volvo CEO launched all-woman design and engineering team to develop 2005 YCC concept car.
    • Volvo credited Marti as the “godmother” of the concept car in international press releases.