Case Study


The TrendSight Group’s Marketing to Women Solution

  • About the company:  The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. Volvo’s founders laid the foundation for the core values of Volvo Cars by focusing on safety.
  • Situation: Volvo Women Executives sought insight and information to enhance female success in highly male-dominated corporate environment.
  • Marti’s Role: Delivered presentation to Volvo Women’s Forum, How Gender Savvy Communications Will Boost Success for Yourself and Your Company
  • Result:
    • Volvo CEO launched an all-woman design and engineering team to develop 2005 concept car.
    • Volvo credited Marti as the “godmother” of the concept car in international press releases.