State Farm Insurance
Case Study

State Farm Insurance

The TrendSight Group’s Marketing to Women Solution

  • About the company: State Farm Insurance is a Fortune 500 company that provides over 100 insurance, banking and investment products.  State Farm’s family of insurance and financial services companies serve tens of millions of customers in the U.S. and Canada..
  • Situation: State Farm sought to educate its agents on the opportunities and techniques of selling to women.
  • Marti’s Role:
    • Delivered a series of four presentations in the SE Zone markets
    • Conducted training regionally through State Farm University.
  • Result: The company provided enthusiastic feedback
    • “Best program I have attended from State Farm.”
    • “All our agents should be required to attend this program.”
    • Training DVD featuring Marti’s presentation was distributed to all State Farm agents.
    • Delivered Keynote address at inaugural meeting of State Farm Women’s Forum, attended by State Farm’s top producers.