The TrendSight Group’s Marketing to Women Solution
About the company: John Hancock provides leading insurance and financial services products including life insurance, long-term care (LTC) insurance, mutual funds, 401(k) plans, annuities and fixed products. John Hancock Financial Services is a unit of Manulife Financial Corporation, a leading Canadian-based financial-services group serving millions of customers in 22 countries and territories worldwide.
Situation: John Hancock needed a high-value content speaker for distributor meetings.
Marti’s Role: Created and delivered custom-designed program to help financial advisors increase their business through improved prospecting and selling to women.
Favorable distributor response and requests.
Based on strong feedback from financial advisors, John Hancock engaged Marti to speak at 15 company seminars across the U.S.