The TrendSight Group’s Marketing to Women Solution
- About the company: GE is one of the largest manufactures of major appliances in the world. GE Appliances offers over 400 products that meet standards for ENEGRY STAR appliances.
- Situation: GE Appliances developed a new print campaign that needed refinement and better alignment with women consumers.
- TSG’s role
- Identified new insights from review of current advertising and ad research using the GenderTrends Brand FlashBack™.
- Conducted the GenderTrends Girlfriend Groups™ to capture women’s attitudes toward and language about cooking, kitchens and appliances.
- Provided creative direction to client’s ad agency based on consumer input and TSG Marketing to Women expertise.
- More than campaign refinement
- language and principles for future ad development