Ford
Case Study

Ford

The TrendSight Group’s Marketing to Women Solution

  • About the company: Ford Motor Company is a global automotive industry leader that manufactures or distributes automobiles across six continents with about 164,000 employees and about 70 plants worldwide.
  • Situation: Ford needed to gain market share by boosting the brand’s appeal to the primary car buyers – women
  • TSG’s role:
    • Briefed Ford Top Management Committee and Ford ad agencies on marketing to women and areas for opportunity in the U.S. and global markets.
    • Engaged by Ford/Mercury to:
      • Assist Ford/Mercury’s ad agency in maximizing the brand’s appeal to women buyers.
      • Deliver Top-5 Opportunity Outlook
      • Optimize use and appeal of Milan TV spokeswoman
    • Result: Improved Milan’s advertising effectiveness in raising brand awareness among women buyers.