The TrendSight Group’s Marketing to Women Solution
About the company: Ford Motor Company is a global automotive industry leader that manufactures or distributes automobiles across six continents with about 164,000 employees and about 70 plants worldwide.
Situation: Ford needed to gain market share by boosting the brand’s appeal to the primary car buyers – women
Briefed Ford Top Management Committee and Ford ad agencies on marketing to women and areas for opportunity in the U.S. and global markets.
Engaged by Ford/Mercury to:
Assist Ford/Mercury’s ad agency in maximizing the brand’s appeal to women buyers.
Deliver Top-5 Opportunity Outlook
Optimize use and appeal of Milan TV spokeswoman
Result: Improved Milan’s advertising effectiveness in raising brand awareness among women buyers.