Case Study


The TrendSight Group’s Marketing to Women Solution

  • About the company: The Allstate Corporation is the nation’s largest publicly held personal lines insurer. A Fortune 100 company, with $131 billion in total assets, Allstate sells 13 major lines of insurance, including auto, property, life and commercial, as well as offering retirement and investment products and banking services.
  • Situation: Allstate needed an agent training program which included women as a major sales target.
  • TSG’s Role: partnered with client’s Instructional Design resources to:
    • Integrate agent training within Allstate’s curriculum.
    • Create & deliver full-day workshop focused on marketing and selling to women.
    • Result: Exceptional evaluations (4 pt. scale)
      • Provided knowledge/tools to enhance sales 3.9
      • Able to apply concepts to book of business 3.7
      • Marketing to Women presentation (overall) 4.0
      • Recommend to colleagues 3.9