Marketing Case Study

Acton Marketing

The TrendSight Group’s Marketing to Women Solution

  • About the company: ACTON Marketing is a full-service direct marketing organization providing direct mail marketing programs for financial services clients.


  • Situation: Help client banks improve checking account acquisition rate by differentiating clients’ direct mail from clutter and sameness in marketplace.
  • TSG Role – Applied GenderTrends principles to maximize appeal to and effectiveness with women.
  • Results:
    • Direct Mail response rates have increased by 6-12 percent across numerous clients.
    • Acton consulting and speaking services extended over 4-year relationship.