Marketing Case Study
The TrendSight Group’s Marketing to Women Solution
- About the company: ACTON Marketing is a full-service direct marketing organization providing direct mail marketing programs for financial services clients.
- Situation: Help client banks improve checking account acquisition rate by differentiating clients’ direct mail from clutter and sameness in marketplace.
- TSG Role – Applied GenderTrends principles to maximize appeal to and effectiveness with women.
- Direct Mail response rates have increased by 6-12 percent across numerous clients.
- Acton consulting and speaking services extended over 4-year relationship.